Twelve platforms, three hours
I was about to spend ten days automating posts to twelve platforms.
The estimate was honest. LinkedIn needs manual re-authorization every 60 days — refresh tokens go only to approved partners. X rotates its refresh token, so if you don’t persist the new one on every refresh, everything silently stops. Bluesky wants link offsets in UTF-8 bytes rather than characters, which is its own kind of fun once Cyrillic enters the picture.
Seven to ten days of work before I’d trust it on a cron job.
Then it hit me: those are ten days I’d have nothing to post about. The tool for making content would eat the time I had for content.
So I built the boring version instead — a skill that splits one draft into per-platform files. Three hours. I post them by hand.
In two weeks I’ll look at where I actually posted, and automate only those. My guess is that three of the twelve survive.